Consumer Goods Marketing

The advertising of products for personal consumption directly to end users in the public rather than to middlemen or businesses, using tactics dissimilar to those used in industrial goods marketing. Research looks at factors such as personal shopping habits (for example, impulse buying), types of products purchased, location of customers, and the nature of demand. The expense of researching and disseminating information to promote the products to the target audience is usually passed along to the end user in the product price.