Pokémon is a media franchise that was created by Satoshi Tajiri in 1995. The franchise is owned by The Pokémon Company and started with two role-playing video games for the original Nintendo Game Boy. Since then, the franchise has expanded to include trading cards, TV shows and movies, toys, comic books, apps and video games. In July 2016, the franchise released Pokémon Go, an augmented reality mobile game developed by Niantic, that immediately exploded in popularity with people of all ages. The explosive growth caused a near immediate rise in Nintendo’s stock price of over 70%.