Repurposing
Finding a new purpose for an asset or a product. For example, when people began taking low-dose aspirin to prevent heart disease, pharmaceutical companies repurposed what had been called “children’s aspirin” for this new market.
Finding a new purpose for an asset or a product. For example, when people began taking low-dose aspirin to prevent heart disease, pharmaceutical companies repurposed what had been called “children’s aspirin” for this new market.
