. Advertising: Large number of print ads or commercial spots that, even if smaller or lower in quality, add up to a cost effective alternative to larger, more sophisticated, or expensive promotional messages.
2. Shipping: Various measures of the cargo carrying capacity or the volume of a ship: (1) Gross registered tonnage (GRT) is the total enclosed space of a ship expressed in registered tons of 100 cubic feet (2.832 cubic meters) each. GRT is a measure of the space available for cargo, crew, passengers, and stores, and is usually the basis for computing drydock charges. Also called gross tonnage.