Definitions C

Terminals that are indicated on a shipper’s bill of lading but are not physically visited…

Process by which an equipment, facility, or plant (which is installed, or is complete or…

Not an actual port of call but one assumed so for computing haulage charges and/or…

Using a famous person’s image to sell products or services by focusing on the person’s…

Marketing strategy in which the consumers of good or service are continuously reminded of it,…

. Agreement between a manufacturer and a member of distribution chain (distributor, wholesaler, or retailer)…

Advertising that is more public relations than sales promotion. Its objective is to build a…

The messages that a business is ordered to run in consumer ads by the Federal…

Promotional technique in which an advertiser claims the superiority of its product over competing product(s)…

Promotional technique in which an advertiser claims the superiority of its product over competing product(s)…

System of theories which states that human mental and physical activity can be explained in…

Proof of existence or non-existence of an alleged or disputed fact, based on reasoning and…

Preponderant evidence that may not be disputed and must be accepted by a court as…

Process in which a new product idea is thoroughly analyzed with the help of a…

Step by step evaluation of a completed project’s ability to (1) meet its design specifications,…

Destructive mechanical test in which a pendulum hammer (swinging through a fixed distance) fractures a…

Goodness of fit test based on frequency of occurrence and used in determining how well…

Stage in product development process where a detailed description of a product (and of its…