Definitions C

Commissioning

Process by which an equipment, facility, or plant (which is installed, or is complete or…

Celebrity Advertising

Using a famous person’s image to sell products or services by focusing on the person’s…

Comparison Advertising

Promotional technique in which an advertiser claims the superiority of its product over competing product(s)…

Competitive Advertising

Promotional technique in which an advertiser claims the superiority of its product over competing product(s)…

Continuous Advertising

Marketing strategy in which the consumers of good or service are continuously reminded of it,…

Cooperative Advertising

. Agreement between a manufacturer and a member of distribution chain (distributor, wholesaler, or retailer)…

Corporate Advertising

Advertising that is more public relations than sales promotion. Its objective is to build a…

Cognitive Psychology

System of theories which states that human mental and physical activity can be explained in…

Conclusive Evidence

Preponderant evidence that may not be disputed and must be accepted by a court as…

Concept Testing

Process in which a new product idea is thoroughly analyzed with the help of a…

Completion Test

Step by step evaluation of a completed project’s ability to (1) meet its design specifications,…

Charpy Impact Test

Destructive mechanical test in which a pendulum hammer (swinging through a fixed distance) fractures a…

Chi Square (C2) Test

Goodness of fit test based on frequency of occurrence and used in determining how well…

Concept Test

Stage in product development process where a detailed description of a product (and of its…