Definitions D

Contacting carefully targeted prospects with custom tailored offers or promotional material (such as brochures, circulars,…

Promotional method in which a prospective customer is urged to respond immediately and directly to…

A type of advertising that is initiated for the purpose of combating a potentially damaging…

Mass distribution of promotional messages through mail, internet, telephone, or fax.

Advertising that appears in a specific type of directory. A popular example of directory advertising…

Promotional techniques (such as bait and switch pricing) designed to influence buyers with false or…

. Auditing: Original records such as checks, journal entries, invoices, memos, receipts, and vouchers that…

In-depth evaluation with a relatively narrow scope of analysis, aimed at identification of a specific…

An audit procedure that consists of both “tests of control” (TOC) and “substantive tests” (STOT)…

Preliminary version of a request for proposals (RFP) that is sent out to qualified contractors…

A business process improvement project that goes through the phases of Defining, Measuring, Analyzing, Improving,…

. Shipping: (1) Vertical distance between a ship’s waterline and the lowest point of its…

Arrangement between a manufacturer’s bank and a dealer’s bank under which the latter honors the…

Bill of exchange payable on demand that is on presentment (‘on sight’). Person or party…

In international trading, a bill of exchange or commercial draft that is presented for payment…

The health care provider hired by a medical plan to supply mental health services.

Use of techniques such as file locking and record locking, database shadowing, disk mirroring, to…

Standard provision in share purchase agreements, and convertible bond indentures, that seeks to prevent reduction…