Definitions I

Quality control term that illustrates an all too common superstitious mentality. It refers to the…

The promotional message aimed at creating an image, enhancing reputation, building goodwill, or advocating an…

. Broadcast media: Very short-duration commercials inserted between two programs or ads of longer duration.…

Promotion that educates the public on (1) what are the benefits and features of a…

Serial or occasional publication that focuses on a specific industry or industry segment.

Relationship between the rise or fall of inflation with the behavior of individuals pertaining to…

Mechanical test in which a pendulum hammer (swinging through a fixed distance) fractures a standard…

Most common type of axonometric projection in which all three principle axes are oriented at…

Long-term allocation of funds (with or without recourse to the project’s sponsor) to carry an…

A process used to evaluate innovative product ideas, strategies and marketing trends. Idea screening criteria…

Large-scale provider of internet connections, ISPs usually are the telephone companies who lease bulk Internet…

A provision that states the policy is not liable for losses that occur as a…

Firm that provides software, hardware, and expertise to merchants for hosting online stores or internet…

One of three basic types of firms that provide internet connection, IAPs rent bulk-connections from…

One of the two most important protocols (written together as TCP/IP) that make internet possible.…

A stipulation in a health insurance contract that augments the amount of the benefits in…

Document prepared by the sponsor of a new investment project, or the management of an…

Ownership of incorporeal property.