Definitions R

Exchange of an advertiser’s goods or services (such as appliances or hotel rooms) to pay…

A measurement to determine the validity of an action or process.

Evaluation of the advertising effectiveness of print media in which a random sample of readers…

Evaluation of the reach or advertising effectiveness of print media in which a subject is…

A test of coverage, wherein a certain amount of employees on the lower end of…

Projective (based on the subject’s frank responses to stimuli) personality assessment technique in which a…

Evaluation of a system (or its components) at its normal operating frequency, speed, or timing.

Evaluation of the advertising effectiveness of print media in which a random sample of readers…

That does not require capital investment but involves continuing expenditure, such as a training program.

Computer-generated three-dimensional model created rapidly from a CAD drawing. Creating a rapid prototype involves a…

The health care provider, often a specialist of some sort, to whom an insured has…

Internet standard that supports real time applications (such as streaming video files) and includes loss…

Securing documents, files, or records against unintentional damage or destruction.

Benefit offered by credit card companies that allows a cardholder to receive a refund for…

Document that is typically written by a scientist or academic which describes the ideas for…

In the oil industry, the measure of a company’s production efficiency based on its finding…

Holder whose name is recorded in a security issuer’s register as the security’s owner and…

Result of one number or quantity divided by another. Ratios are the simplest mathematical (statistical)…