Target Audience
Particular group of people, identified as the intended recipient of an advertisement or message. Also…
Definitions T
Testimonial Advertising
Promotional method in which one or more testimonials from satisfied customers are used.
Transit Advertising
Advertising that appears inside and outside on public transport vehicles, in waiting areas, and at…
Trading Post
An area on the trading floor of a stock exchange where a specialist conducts a…
Trade Advertising
Consumer-product advertising intended not for the consumer but for the various entities who influence consumer…
Two Sample T-Test
A hypothesis test that is used to determine questions related to the mean in situations…
Two Sample Z-Test
A hypothesis test that is used to compare two sample groups to determine if they…
Toxicity Testing
Examination, evaluation, and interpretation of the harmful effects of a substance by testing it on…
Tensile Test
Manufacturing: a test that determines the overall strength of a given object. In a tensile…
Turing Test
Test used to evaluate the intelligence level of a machine. Named after British Researcher Alan…
Trial De Novo
Retrial that is conducted in an appellate court like a new trial, as if no…
Test Fidelity
Extent to which a test duplicates the actual conditions or task performed. The closer the…
Total Revenue Test
A way of roughly determining the price elasticity of demand for a company’s product, by…
Threshold Knowledge Test (Tkt)
Test administered to a sample of prospective students before developing an instructional course to ascertain…
Total Count Test
Count of total number of microbes in one milliliter (ml) of milk. The general legal…
Test Run
Exercise that puts a machine, process, or system through a series of actions under actual…
Transfer Project
A project that has been brought in from another company or department within the same…
Test
Examination, evaluation, observation, or trial used (under actual or simulated environmental or operating conditions) to…
