Definitions T

Target Audience

Particular group of people, identified as the intended recipient of an advertisement or message. Also…

Transit Advertising

Advertising that appears inside and outside on public transport vehicles, in waiting areas, and at…

Trading Post

An area on the trading floor of a stock exchange where a specialist conducts a…

Trade Advertising

Consumer-product advertising intended not for the consumer but for the various entities who influence consumer…

Two Sample T-Test

A hypothesis test that is used to determine questions related to the mean in situations…

Two Sample Z-Test

A hypothesis test that is used to compare two sample groups to determine if they…

Toxicity Testing

Examination, evaluation, and interpretation of the harmful effects of a substance by testing it on…

Tensile Test

Manufacturing: a test that determines the overall strength of a given object. In a tensile…

Turing Test

Test used to evaluate the intelligence level of a machine. Named after British Researcher Alan…

Test Fidelity

Extent to which a test duplicates the actual conditions or task performed. The closer the…

Total Revenue Test

A way of roughly determining the price elasticity of demand for a company’s product, by…

Trial De Novo

Retrial that is conducted in an appellate court like a new trial, as if no…

Total Count Test

Count of total number of microbes in one milliliter (ml) of milk. The general legal…

Test Run

Exercise that puts a machine, process, or system through a series of actions under actual…

Transfer Project

A project that has been brought in from another company or department within the same…

Test

Examination, evaluation, observation, or trial used (under actual or simulated environmental or operating conditions) to…