Target Audience
Particular group of people, identified as the intended recipient of an advertisement or message. Also…
Particular group of people, identified as the intended recipient of an advertisement or message. Also…
Promotional method in which one or more testimonials from satisfied customers are used.
Advertising that appears inside and outside on public transport vehicles, in waiting areas, and at…
An area on the trading floor of a stock exchange where a specialist conducts a…
Consumer-product advertising intended not for the consumer but for the various entities who influence consumer…
A hypothesis test that is used to determine questions related to the mean in situations…
A hypothesis test that is used to compare two sample groups to determine if they…
Examination, evaluation, and interpretation of the harmful effects of a substance by testing it on…
Manufacturing: a test that determines the overall strength of a given object. In a tensile…
Test used to evaluate the intelligence level of a machine. Named after British Researcher Alan…
Retrial that is conducted in an appellate court like a new trial, as if no…
Extent to which a test duplicates the actual conditions or task performed. The closer the…
A way of roughly determining the price elasticity of demand for a company’s product, by…
Test administered to a sample of prospective students before developing an instructional course to ascertain…
Count of total number of microbes in one milliliter (ml) of milk. The general legal…
Exercise that puts a machine, process, or system through a series of actions under actual…
A project that has been brought in from another company or department within the same…
Examination, evaluation, observation, or trial used (under actual or simulated environmental or operating conditions) to…